Hello, we are
Experts in questions,
hypotheses, and insights.
Delivering global research.
About QO
QO is a joint venture that combines
Hakuhodo’s marketing expertise
with Macromill’s data assets.
QO is a joint venture
that combines Hakuhodo’s
marketing expertise
with Macromill’s data assets.
Advanced knowledge in
marketing strategy and planning.
Assets of a leading company
in the marketing research industry.
Project
We have experience across
a wide range of industries,
topics, and research methodologies.
We have experience across
a wide range of industries,
topics, and research
methodologies.
Industries
- Automotive
- Consumer goods
- Cosmetics
- Food
- Beverages
- Games
- Travel & Tourism
- Restaurant / Foodservice
- Retail
- Healthcare
- Pharmaceutical
- IT
- Telecommunications
- Toiletry
- Electronics
Research Topics
- Understanding Consumers and Targets
- Identifying Unmet Needs
- Consumer Segmentation & Targeting
- Market Size Estimation (Current & Future)
- Understanding “Competitors” & Positioning Existing Products
- Generating Product (Service) Ideas
- Idea Screening
- Concept Development & Improvement
- Concept Evaluation
- Naming Evaluation
- Product Performance Evaluation
- Design Evaluation
- Advertising Concept Development & Improvement
- Advertising Media Selection
- Price Evaluation
- Measuring Advertising & Promotion Effectiveness
- Measuring Brand Strength
- Understanding Market Changes
- Measuring Customer Satisfaction
Methodologies
- Online Research
- Digital Marketing Research
- HUT/Diary
- FGI/DI
- Desk Research
- Store visit
- Consumer goods
- CLT
- Data Consulting
- Offline Research
- Database Service (Data Provision)
-
Health Awareness & Concept Acceptance Study (8 Countries)
For existing daily goods, the study assessed health consciousness and evaluated the business concept for redevelopment.
Japan, China, Taiwan, South Korea, Thailand, Indonesia, Hong Kong, Singapore / 100s per country / Online Quantitative Survey
-
Creative Evaluation Study (7 Countries)
Evaluated upcoming creative videos to be launched in each market.
U.S., Brazil, France, India, U.K., Germany, Mexico / 1,000s per country / Online Quantitative Survey
-
Food Preference Study (United States)
In preparation for its expansion into selected U.S. states, a Japanese restaurant chain conducted a study to identify local preferences toward Japanese cuisine and to segment potential target groups based on the research results.
3 U.S. States / 1,200s / Online Quantitative Survey
-
Okinawa Travel Study (3 Asian Countries)
To support hotel expansion targeting inbound visitors, this study explored travelers’ actual behavior in Okinawa and identified their needs and preferences during their stay.
China, Taiwan, South Korea / 500s per country / Online Quantitative Survey
-
EV User Study (5 European Countries)
Exploring the role of automobiles in consumers’ daily lives and analyzing the characteristics of current and potential users for both the company and its competitors.
U.K., France, Italy, Germany, Netherlands / 20s per country / Online In-depth Interviews
-
Sweets Perception Study among Influencers (3 Asian Countries)
Exploring effective promotional insights for Japanese sweets among inbound tourists, the study interviewed influencers in each country about their past visits to Japan, future travel intentions, and perceptions of Japanese sweets.
China, Thailand, Malaysia / 1–2 per country / Online In-depth Interviews
-
Household Goods U&A Study (India)
To understand product usage among lower and middle-income households that are difficult to reach through online surveys.
2 cities in India / Face-to-face Quantitative Interviews: 600 samples, Home Visits: 6 households
-
Automobile Concept Acceptance Study (India & Thailand)
To identify consumers’ latent needs for automobiles by showing various image stimuli and exploring the reasons behind their selections.
Mumbai & Bangkok / CLT: 50 samples per city, Home Visits: 3 households per city
-
LED TV Brand Image and Concept Acceptance Study (India)
To assess brand image and future concept acceptance of LED TVs, while clarifying regional characteristics and differences within India.
5 cities in India / FGI: 4 groups per city
-
Automobile Concept Acceptance Study (6 Countries)
To evaluate concept acceptance for a specific brand’s rebranding in each market.
U.S., China, Thailand, Australia, Russia, KSA / CLT: 100 samples per city
-
Creative Evaluation Study (India)
To assess upcoming creative materials for household goods.
India / Offline In-depth Interviews, including client-accompanied home visits / 20 samples
-
Household Goods Usage and New Product Trial Study (UAE)
To understand usage of competing products and evaluate trial experiences for new products prior to market entry.
Dubai / Face-to-face Quantitative Interviews: 100 samples, Home Use Tests: 50 samples, Home Visits: 3 households
Research
0 Countries
0M Panels
Our network enables research in over 90 countries and regions across Europe, the Americas, Asia, and the Middle East, reaching more than 130 million panels. (As of August 2023)
We place particular focus on our business in Asia. When necessary, we collaborate with local partners to provide proposals and research designs that are tailored to local conditions.
Company
- Company Name
- QO, Inc.
- Location
-
Head Office：
Kyobashi East Building 9F, 2-7-19 Kyobashi, Chuo-ku, Tokyo 104-0031, Japan
Osaka Office：
Yodoyabashi Kitahama Center Building, 2-4-10 Imabashi, Chuo-ku, Osaka 541-0042, Japan - Established
- June of 1965
- Capital
- 30 million yen
- Shareholders
- Macromill, Inc. & Hakuhodo Inc.
- CEO
- Masaru Tsunetoh
- Number of Employees
- 198 (As of June 1, 2025)
- Business Description
- Research Solutions and Marketing Planning
- Memberships
-
ESOMAR (European Society for Opinion and Marketing Research)
Japan Marketing Research Association (JMRA)
Japan Marketing Association (JMA)
Japan Marketing Academy
